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    Please thank the team for their patience in answering my question in such a professional way (not that  I expected any different.)  Rather than unconvincing "do this, don't do that", there are some practical gems of information, explanation and motivating advice I can really adopt.

    What a brilliant idea Ask the Can Do Team program is!

    Dennis C.

    Can Do Multiple Sclerosis Launches Social Media Campaign Can Do Day to Honor Founder Jimmie Heuga (1943-2010)

    Posted Thursday, September 5, 2013

    Media Contact:                                                                                   FOR IMMEDIATE RELEASE
    Jennifer Myers, Director of Marketing and Communications
    Can Do Multiple Sclerosis
    Phone: 970-926-1270

    Edwards, Colo. (September 5, 2013) – Can Do Day is an annual campaign which honors Can Do MS’s founder and Olympic medalist skier, Jimmie Heuga, on his birthday Sunday, September 22, 2013, by asking Can Do MS supporters to focus on what they can do, and then do it.  An interactive social media campaign, Can Do Day, inspires others and helps raise awareness for multiple sclerosis (MS).

    Can Do Day is centered around the “Make A Pledge” comment section on the Can Do MS Facebook tab, which enables fans to submit a pledge on what they can do.  Then, on September 22nd, Can Do Day, fans are encouraged to post a photo of them fulfilling their Can Do Day pledge.  The person with the most likes on their photo will win a $50 gift certificate from Trek Light Gear, a Columbia fleece jacket and more.

    "Can Do Day was created to bring together inspiring pledges, comments, and support for not only people living with MS, but for anyone who is passionate in doing something they can do,” says Jennifer Myers, Director of Marketing and Communications, Can Do MS. “Can Do Day is an opportunity to honor Jimmie’s philosophy by sharing your can do spirit with all, and connect with others through our Facebook page.”

    Jimmie Heuga, a pioneer in the MS care management field was diagnosed with MS in 1970.  At the time of his diagnosis, Heuga was advised to avoid physical activity to preserve his health.  Being a high-caliber athlete and rebelling against his prescribed sedentary lifestyle, Jimmie began developing his own program of exercise and his condition improved.  He not only realized the power of exercise, nutrition, positive thinking and movement to enhance his life with MS, more importantly, he realized that by focusing on what he could do rather than what he could not, he was able to go beyond perceived limitations to live his best life with MS.

    MS is a chronic neurological disorder that affects the central nervous system, which is made up of the brain, spinal cord, and optic nerves.  The progress, severity, and specific symptoms of MS are unpredictable and vary from one person to another.  MS has no known cause or cure.

    Get involved today by sharing a Can Do Day pledge on Can Do MS’s Facebook page at

    Can Do Day is sponsored by Teva Pharmaceuticals.

    A national nonprofit organization based in Edwards, Colo., Can Do MS is an innovative provider of lifestyle empowerment programs that empower people with MS and their support partners to transform and improve their quality of life. For more information, visit the organization’s website at or call 970-926-1290.

    Back to press release list
    PO Box 5860 Avon, CO 81620 Phone: 970-926-1290 or 800-367-3101 Fax: 970-926-1295 Email:
    MS Coalition Charity Navigator Consortium of Multiple Sclerosis Centers Independent Charities of America Humane Charity

    Can Do Multiple Sclerosis™ is a 501 (c)(3) nonprofit organization.
    Charitable Organization Number: 74-2337853

    Formerly The Heuga Center for Multiple Sclerosis | Founded by Jimmie Heuga

    A national nonprofit organization, Can Do MS is a leading provider of innovative lifestyle empowerment programs
    that empower people with MS and their support partners to transform and improve their quality of life.

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