Avon, Colo., August 30, 2017 – Can Do Multiple Sclerosis, a non-profit that provides health education programs for families with MS, launched their annual, online campaign today that encourages people with MS, as well as their friends and supporters, to share how they #KickMS during September’s Can Do Month celebration.

The Can Do Month campaign honors and remembers the legacy of Can Do MS founder and Olympic ski medalist, Jimmie Heuga, on his birthday, September 22. Jimmie pioneered the philosophy of health through exercise and nutrition, enabling those with MS to lead healthier lives.

“My father kicked MS by focusing on what he could do rather than what he could not,” says Blaze Heuga, Jimmie’s son. “Because of this, he was able to go beyond perceived limitations to live his best life with MS and empower thousands of others to do the same.”

The community can celebrate Jimmie’s can do spirit and inspire others by sharing how they live passionately through a photo, video, or mantra. #KickMS by running, painting, camping, laughing, cooking, traveling, loving, or anything you can do!

There are three easy ways to share how you #KickMS.

  • Submit your photo or video online at mscando.org/candomonth
  • Share your photo or video on the Can Do MS Facebook page using the hashtag #KickMS
  • Share your photo or video on your personal Instagram or Twitter account using the hashtag #KickMS (post must be set to public)

Shared photos and videos will then be pulled into a #KickMS social stream.

Can Do Month is supported by Biogen, Genentech Inc., Sanofi Genzyme, and Teva Neuroscience.

About Can Do MS A national nonprofit organization based in Avon, Colorado, Can Do MS delivers health education programs on exercise, nutrition and symptom management to inspire and motivate long-lasting change for those with MS and their families to help them thrive. For more information, visit the organization’s website at mscando.org or call 800-367-3101.

About Jimmie Heuga

Jimmie Heuga, a pioneer in the MS care management field was diagnosed with MS in 1970. At the time of his diagnosis, Heuga was advised to avoid physical activity to preserve his health. As a high-caliber athlete, he rebelled against his prescribed sedentary lifestyle and began developing his own program of exercise, which caused his condition to improve. He not only realized the power of exercise, nutrition, positive thinking and movement to enhance his life with MS, but more importantly, he also found that by focusing on what he could do rather than what he could not, he was able to go beyond perceived limitations to live his best life with MS.

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