SKI for MS




Contact:
Jennifer Clark
Can Do MS
970-926-1270 | jclark@mscando.org

Join the Jimmie Heuga Express and fundraise to benefit Can Do Multiple Sclerosis.

Avon, Colo. (January 9, 2017)SKI for MS (formerly Vertical Express), a day-long community skiing fundraiser benefitting people with multiple sclerosis, will hit the slopes of Vail Mountain on February 18, 2017. One of nine stops in a nationwide event series, the SKI for MS Vail event benefits Can Do MS, a national nonprofit organization that delivers health education programs for families with MS. Programs focus on exercise, nutrition, symptom management, and the motivation to thrive in life.

“My brothers and I have been involved with SKI for MS for many years,” said Blaze Heuga, son of Can Do MS founder, Jimmie Heuga. “This event helps keep my dad’s vision alive in helping those with MS. All the money we raise goes directly to scholarships for students to attend a life-changing program. The more dollars we raise, the more programs Can Do MS can deliver.”

SKI for MS is a fundraising event in which participants ask their friends and family to support their ski day on the mountain. The day-long event will feature an on-mountain scavenger hunt, amateur ski races, the Jimmie Heuga memorial ski down honoring Can Do MS founder and an après party.

Individuals can register for only $25 at mscando.org/Vail or call 1-888-Do-It-4-MS.

Registrants will receive a personal web page that they can customize with their own messages and photos to honor loved ones touched by MS and inspire others to support their participation. Fundraisers are encouraged to create a team with their friends and family, raise $350 to earn VIP perks (includes a one-day lift ticket), and continue fundraising to win a variety of exciting prizes.

The SKI for MS Vail Mountain event schedule is listed below.

Saturday, February 18

8-10 a.m. Registration at Gondola One

10 a.m.-2 p.m. Scavenger Hunt

1 p.m.-2:30 p.m. Amateur Ski Race

EpicMix Race Course (Black Forest)

2:45 p.m. - 3 p.m. Jimmie Heuga Memorial Ski Down (Meet at Mid-Vail)

3-5 p.m. Après Party, Raffle and Live Music by Tenth Mountain Division (Ariel Ballroom, The Sebastian)

Over the course of its 32-year history, the SKI for MS series has raised more than $11 million to provide free educational programs for those with MS and their families to help them thrive. The more funds that are raised at this event, the more people Can Do MS will be able to serve. In 2017, Can Do MS aims to double its number of programs for people living with MS. This event series will make that a reality.

Can Do MS honors the legacy and beliefs of founder and Olympic ski racing medalist Jimmie Heuga, a pioneer in the MS care management field, who was diagnosed with MS at the height of his skiing career and later went on to revolutionize the way MS is managed today.

The SKI for MS series is supported by national sponsors, Sanofi Genzyme, Biogen, Teva Pharmaceuticals, Antlers at Vail, Swany America, Double Diamond, Mountainsmith, and Scott Sports. Local sponsors include Vail Mountain, Town of Vail, Crazy Mountain Brewery, and Sun & Ski.

About Can Do MS

A national nonprofit organization based in Avon, Colo., Can Do MS delivers health education programs on exercise, nutrition and symptom management to inspire and motivate long-lasting change for those with MS and their families to help them thrive. For more information, visit the organization’s website at mscando.org or call 970-926-1290.

About SKI for MS

SKI for MS began when Can Do MS founder Jimmie Heuga organized the first Snow Express for MS in Alyeska, AK. Original participants included fellow world-class skiers Jean Claude Killy, Phil and Steve Mahre, Billy Kidd, Stein Eriksen, and Bernhard Russi, who together broke records when they skied one million vertical feet in 24 hours. This event raised the seed money needed to start Can Do MS and it continues to be an important fundraiser for the organization.

About Vail

Under blue skies more than 300 days each year, Vail is an extraordinary mountain resort destination. The vacation experience is exceptional, from the awe-inspiring terrain and natural beauty of the surrounding Gore and Sawatch Ranges to world-class events, activities and festivals, shops and spas, and the abundant culinary experiences and luxurious accommodations that line the pedestrian-friendly streets of Vail Village and Lionshead. Vail is where outdoor pursuits meet village sophistication. Offering more than 5,200 acres of developed ski and snowboard terrain including seven legendary Back Bowls in winter, and flourishing with new summer activities in preparation for the debut of Epic Discovery in 2016, the options for year-round adventure are endless. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth.

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