Join the Jimmie Heuga Express and fundraise to benefit Can Do Multiple Sclerosis.

Avon, Colo. (February 28, 2017) – SKI for MS (formerly Vertical Express), a day-long community skiing fundraiser benefitting people with multiple sclerosis, will hit the slopes of Squaw Valley on March 4, 2017. One of nine stops in a nationwide event series, the SKI for MS Squaw Valley event benefits Can Do MS, a national nonprofit organization that delivers health education programs for families with MS. Programs focus on exercise, nutrition, symptom management, and the motivation to thrive in life.

“My brothers and I have been involved with SKI for MS for many years,” said Blaze Heuga, son of Can Do MS founder, Jimmie Heuga. “This event helps keep my dad’s vision alive in helping those with MS. All the money we raise goes directly to scholarships for students to attend a life-changing program. The more dollars we raise, the more programs Can Do MS can deliver.”

SKI for MS is a fundraising event in which participants ask their friends and family to support their ski day on the mountain. The day-long event will feature an on-mountain scavenger hunt, amateur ski races, the Jimmie Heuga memorial ski down honoring Can Do MS founder and an après party.

We’re also excited to announce that Marco Sullivan, World Cup and Olympic alpine ski racer, and Errol Kerr, X Games, World Cup, and Olympic ski cross racer, will join in the amateur ski racing fun from 1-2:30pm on the Nastar Race Course and will be offering tips and coaching.

Individuals can register online for only $25 at mscando.org/squaw, call 1-888-Do-It-4-MS, or register the day of from 8 – 10 a.m. at Base Camp.

Registrants will receive a personal web page that they can customize with their own messages and photos to honor loved ones touched by MS and inspire others to support their participation. Fundraisers are encouraged to create a team with their friends and family, raise $350 to earn VIP perks (includes a two-day lift ticket), and continue fundraising to win a variety of exciting prizes.

The SKI for MS Squaw Valley event schedule is listed below.

SATURDAY, MARCH 4

8-10 a.m. Registration at Base Camp

10 a.m.-2 p.m. Scavenger Hunt

1 p.m.-2:30 p.m. Amateur Ski Race
Nastar Race Course

2:30 p.m, Jimmie Heuga Memorial Ski Down
Meet at the Top of Exhibition Ski Lift

3-5 p.m. Après Party and Raffle
OVL/Squaw Valley Conference Center


Over the course of its 32-year history, the SKI for MS series has raised more than $11 million to provide free educational programs for those with MS and their families to help them thrive. The more funds that are raised at this event, the more people Can Do MS will be able to serve. In 2017, Can Do MS aims to double its number of programs for people living with MS. This event series will make that a reality.

Can Do MS honors the legacy and beliefs of founder and Olympic ski racing medalist Jimmie Heuga, a pioneer in the MS care management field, who was diagnosed with MS at the height of his skiing career and later went on to revolutionize the way MS is managed today.

The SKI for MS series is supported by national sponsors, Sanofi Genzyme, Biogen, Teva Pharmaceuticals, Antlers at Vail, Swany America, Double Diamond, Mountainsmith, and Scott Sports. Local sponsors include Hermitage Brewing Company.

About Can Do MS
A national nonprofit organization based in Avon, Colo., Can Do MS delivers health education programs on exercise, nutrition and symptom management to inspire and motivate long-lasting change for those with MS and their families to help them thrive. For more information, visit the organization’s website at mscando.org or call 970-926-1290.

About SKI for MS

SKI for MS began when Can Do MS founder Jimmie Heuga organized the first Snow Express for MS in Alyeska, AK. Original participants included fellow world-class skiers Jean Claude Killy, Phil and Steve Mahre, Billy Kidd, Stein Eriksen, and Bernhard Russi, who together broke records when they skied one million vertical feet in 24 hours. This event raised the seed money needed to start Can Do MS and it continues to be an important fundraiser for the organization.

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