Please thank the team for their patience in answering my question in such a professional way (not that I expected any different.) Rather than unconvincing "do this, don't do that", there are some practical gems of information, explanation and motivating advice I can really adopt.
What a brilliant idea Ask the Can Do Team program is!
Event History
A series of on-snow fundraising events and activities for skiers, boarders and telemarkers of all ages and abilities. Join us and participate in a variety of on-snow events at ski resorts around the country to raise money for Can Do MS’s lifestyle empowerment programs. Each event is as unique as its host mountain.
Can Do Multiple Sclerosis’s roots run deep in the skiing world. When Jimmie Heuga was diagnosed with multiple sclerosis (MS), it was a blow to the tight-knit racing community. Later, when he established The Jimmie Heuga Center (now known as Can Do MS), the skiing community stepped up to the financial challenge. In May 1985, friends and associates of Jimmie Heuga organized the first Snow Express for MS, a massive fundraiser in Alyeska, Alaska. Ten participants, including Olympians Jean Claude Killy, Phil and Steve Mahre, Billy Kidd, Stein Eriksen and Bernhard Russi broke records when they skied one million vertical feet in 24 hours. This event raised the seed money to start Can Do Multiple Sclerosis, a national nonprofit and leading provider of innovative lifestyle empowerment programs that empower people with MS and their support partners to transform and improve their quality of life.
Over the years this event was broadened to include participants of all ages and abilities and grew to be one of the premier on-snow fundraising events in North America. Thousands have participated at 30 different ski areas, raising as much as $1 million per year for the organization.
Although Can Do MS has now diversified its funding sources, Vertical Express for Can Do MS continues to be a signature fundraising event. Additionally the event series increases awareness about Can Do MS’s work while maintaining a strong connection to the skiing world. Participants enjoy camaraderie, on-snow events, and the opportunity to win great prizes. But most importantly, they participate to make a difference in the lives of people with MS.
Since its inception in 1985, Vertical Express for Can Do MS has raised over $11 million to provide innovative lifestyle empowerment programs for people living with MS and their support partners.
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