Posted Thursday, September 9, 2010
Rockland, Mass and New York – Sept. 1, 2010– EMD Serono, Inc. and Pfizer Inc
announced today that MS LifeLines, an educational and support service which includes a call
center, has achieved a milestone in servicing one million in-bound calls since its inception in
2002. MS LifeLines (http://www.mslifelines.com/pages/home?ssov=b47c269f-1c66-40f6-ab63-d326e600d8cb) sponsored by EMD Serono, Inc. an affiliate of Merck KGaA, Darmstadt, Germany, and Pfizer Inc. The service is available to the multiple sclerosis (MS) community, including people living with MS, their families and care partners.
“As an organization working to deliver innovative solutions, we are pleased to be able to
provide our programs and services to the MS community and to continue to enhance all of our
offerings,” said Fereydoun Firouz, President and CEO of EMD Serono, Inc. “We are proud of
our long-standing heritage in serving the MS community, and reaching the one million call
milestone is another demonstration of our long-term commitment in MS.”
“MS LifeLines is making a difference in the lives of people living with MS,” said Paul
Richardson, regional president, North America, Pfizer Specialty Care. “This service stands as
another example of EMD Serono and Pfizer’s commitment to serving the patient communities
and advancing treatments for serious diseases.”
MS LifeLines was first launched in 2002 as an educational resource for the MS community,
sponsored by EMD Serono and Pfizer. One of its service offerings is a call center based in
EMD Serono’s corporate headquarters in Rockland, Mass. The call center includes patient
enrollment specialists, patient support specialists, nurse support specialists and reimbursement
specialists. People in the MS community can call any time, day or night and receive
assistance. A live representative is available to answer calls 24 hours a day, seven days a
“Whether a person calls with a question about therapy or a question related to their insurance,
the team at MS LifeLines is here to help lend a hand,” added Lauren Sweeney, patient support
team member at MS LifeLines. “It is extremely rewarding to be able to make a difference.
Receiving a diagnosis of MS can be overwhelming, and we’re here to help serve as a resource
for the entire MS community.”
The programs and services provided by MS LifeLines continue to be enhanced to meet the
needs of individuals impacted by MS and their loved ones. A patient access program, MS
LifeLines Access Made Simple, was designed to assist eligible patients who need help in
getting on therapy quickly. To learn more about the Access Made Simple program, visit
In addition, other innovative service offerings have been introduced
including MS LifeLines Rx. This web-based prescribing tool allows physicians to have access
to another prescribing option instead of the paper process. For more information on the
programs and services offered by MS LifeLines, visit mslifelines.com.
In the US, EMD Serono, Inc. and Pfizer Inc., co-promote Rebif (interferon beta-1a) for the
treatment of patients with relapsing forms of multiple sclerosis.
About MS LifeLines®
MS LifeLines is an educational support service committed to the MS community. Our mission is to offer support to
people with MS, people on or considering Rebif® (interferon beta-1a) therapy, and the care partners who support
them. The web site, www.mslifelines.com, provides information on everything from personal stories to lifestyle tips.
MS LifeLines also offers telephone support toll free at 1-877-447-3243.