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    MS LifeLines® Reaches Milestone of Servicing One Million In-bound Calls

    Posted Thursday, September 9, 2010

    Rockland, Mass and New York – Sept. 1, 2010–   EMD Serono, Inc. and Pfizer Inc
    announced today that MS LifeLines, an educational and support service which includes a call
    center, has achieved a milestone in servicing one million in-bound calls since its inception in
    2002. MS LifeLines (http://www.mslifelines.com/pages/home?ssov=b47c269f-1c66-40f6-ab63-d326e600d8cb) sponsored by EMD Serono, Inc. an affiliate of Merck KGaA, Darmstadt, Germany, and Pfizer Inc. The service is available to the multiple sclerosis (MS) community, including people living with MS, their families and care partners.

    “As an organization working to deliver innovative solutions, we are pleased to be able to
    provide our programs and services to the MS community and to continue to enhance all of our
    offerings,” said Fereydoun Firouz, President and CEO of EMD Serono, Inc. “We are proud of
    our long-standing heritage in serving the MS community, and reaching the one million call
    milestone is another demonstration of our long-term commitment in MS.”

    MS LifeLines is making a difference in the lives of people living with MS,” said Paul
    Richardson, regional president, North America, Pfizer Specialty Care. “This service stands as
    another example of EMD Serono and Pfizer’s commitment to serving the patient communities
    and advancing treatments for serious diseases.”

    MS LifeLines was first launched in 2002 as an educational resource for the MS community,
    sponsored by EMD Serono and Pfizer. One of its service offerings is a call center based in
    EMD Serono’s corporate headquarters in Rockland, Mass. The call center includes patient
    enrollment specialists, patient support specialists, nurse support specialists and reimbursement
    specialists. People in the MS community can call any time, day or night and receive
    assistance. A live representative is available to answer calls 24 hours a day, seven days a
    week.

    “Whether a person calls with a question about therapy or a question related to their insurance,
    the team at MS LifeLines is here to help lend a hand,” added Lauren Sweeney, patient support
    team member at MS LifeLines. “It is extremely rewarding to be able to make a difference.
    Receiving a diagnosis of MS can be overwhelming, and we’re here to help serve as a resource
    for the entire MS community.”

    The programs and services provided by MS LifeLines continue to be enhanced to meet the
    needs of individuals impacted by MS and their loved ones. A patient access program, MS
    LifeLines Access Made Simple, was designed to assist eligible patients who need help in
    getting on therapy quickly. To learn more about the Access Made Simple program, visit
    www.mslifelines.com.

    In addition, other innovative service offerings have been introduced
    including MS LifeLines Rx. This web-based prescribing tool allows physicians to have access
    to another prescribing option instead of the paper process. For more information on the
    programs and services offered by MS LifeLines, visit mslifelines.com.
    In the US, EMD Serono, Inc. and Pfizer Inc., co-promote Rebif (interferon beta-1a) for the
    treatment of patients with relapsing forms of multiple sclerosis.

    About MS LifeLines®
    MS LifeLines is an educational support service committed to the MS community. Our mission is to offer support to
    people with MS, people on or considering Rebif® (interferon beta-1a) therapy, and the care partners who support
    them. The web site,
    www.mslifelines.com, provides information on everything from personal stories to lifestyle tips.
    MS LifeLines also offers telephone support toll free at 1-877-447-3243.


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    100 W. Beaver Creek Blvd. Suite 200 PO Box 5860 Avon, CO 81620 Phone: 970-926-1290 or 800-367-3101 Fax: 970-926-1295 Email: info@mscando.org
    MS Coalition Charity Navigator Consortium of Multiple Sclerosis Centers Independent Charities of America Humane Charity

    Can Do Multiple Sclerosis™ is a 501 (c)(3) nonprofit organization.
    Charitable Organization Number: 74-2337853

    Formerly The Heuga Center for Multiple Sclerosis | Founded by Jimmie Heuga

    A national nonprofit organization, Can Do MS is a leading provider of innovative lifestyle empowerment programs
    that empower people with MS and their support partners to transform and improve their quality of life.