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    The CAN DO Program staff weren’t talking about the things that I was no longer able to do. They were emphasizing what I still could do. It was so uplifting.

    Jonna P., CAN DO & JUMPSTART Program Participant

    Celebrate our new organizational name and brand unveiling at our 24th Annual Autumn Benefit October 20, 2009 in New York City

    Posted Thursday, August 13, 2009

    The Heuga Center for Multiple Sclerosis' board and staff are excited to be engaged in a comprehensive branding process and renewed broad-scale marketing effort. As part of this new branding effort, we made the strategic decision to transition to a name that best reflects our identity and value. Our identity and value builds on Jimmie Heuga's vision and positive can do core philosophy that inspires people to act on the belief that they are more than their MS.

    This effort is designed to achieve our mission and:

    - Make The Heuga Center more accessible, relevant and understandable in the fast-evolving world of health and wellness and MS care management.
    - Enable our organization to reach more people living with MS.
    - Grow support for our programs.

    A task force of key volunteers, board members, and organizational leaders is working on this effort. The new brand strategy and name will be unveiled at our 24th Annual Autumn Benefit as part of our formal new brand launch later this year.
    I invite you to celebrate with us by sharing your thoughts, questions and ideas about our initiatives, programs or other aspects of The Heuga Center. Please call or e-mail me any time.
    Best regards,

    Kim Sharkey, MA, CFRE
    Chief Executive Officer
    800-367-3101 ext. 1278
    P.S. Celebrate our new organizational name and brand unveiling at our 24th Annual Autumn Benefit October 20, 2009 in New York City.

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    PO Box 5860 Avon, CO 81620 Phone: 970-926-1290 or 800-367-3101 Fax: 970-926-1295 Email:
    MS Coalition Charity Navigator Consortium of Multiple Sclerosis Centers Independent Charities of America Humane Charity

    Can Do Multiple Sclerosis™ is a 501 (c)(3) nonprofit organization.
    Charitable Organization Number: 74-2337853

    Formerly The Heuga Center for Multiple Sclerosis | Founded by Jimmie Heuga

    A national nonprofit organization, Can Do MS is a leading provider of innovative lifestyle empowerment programs
    that empower people with MS and their support partners to transform and improve their quality of life.

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