Posted Thursday, August 13, 2009
The Heuga Center for Multiple Sclerosis' board and staff are excited to be engaged in a comprehensive branding process and renewed broad-scale marketing effort. As part of this new branding effort, we made the strategic decision to transition to a name that best reflects our identity and value. Our identity and value builds on Jimmie Heuga's vision and positive can do core philosophy that inspires people to act on the belief that they are more than their MS.
This effort is designed to achieve our mission and:
- Make The Heuga Center more accessible, relevant and understandable in the fast-evolving world of health and wellness and MS care management.
- Enable our organization to reach more people living with MS.
- Grow support for our programs.
A task force of key volunteers, board members, and organizational leaders is working on this effort. The new brand strategy and name will be unveiled at our 24th Annual Autumn Benefit as part of our formal new brand launch later this year.
I invite you to celebrate with us by sharing your thoughts, questions and ideas about our initiatives, programs or other aspects of The Heuga Center. Please call or e-mail me any time.
Kim Sharkey, MA, CFRE
Chief Executive Officer
800-367-3101 ext. 1278
P.S. Celebrate our new organizational name and brand unveiling at our 24th Annual Autumn Benefit October 20, 2009 in New York City.