Posted Thursday, September 5, 2013
Media Contact: FOR IMMEDIATE RELEASE
Jennifer Myers, Director of Marketing and Communications
Can Do Multiple Sclerosis
Edwards, Colo. (September 5, 2013) – Can Do Day is an annual campaign which honors Can Do MS’s founder and Olympic medalist skier, Jimmie Heuga, on his birthday Sunday, September 22, 2013, by asking Can Do MS supporters to focus on what they can do, and then do it. An interactive social media campaign, Can Do Day, inspires others and helps raise awareness for multiple sclerosis (MS).
Can Do Day is centered around the “Make A Pledge” comment section on the Can Do MS Facebook tab, which enables fans to submit a pledge on what they can do. Then, on September 22nd, Can Do Day, fans are encouraged to post a photo of them fulfilling their Can Do Day pledge. The person with the most likes on their photo will win a $50 gift certificate from Trek Light Gear, a Columbia fleece jacket and more.
"Can Do Day was created to bring together inspiring pledges, comments, and support for not only people living with MS, but for anyone who is passionate in doing something they can do,” says Jennifer Myers, Director of Marketing and Communications, Can Do MS. “Can Do Day is an opportunity to honor Jimmie’s philosophy by sharing your can do spirit with all, and connect with others through our Facebook page.”
Jimmie Heuga, a pioneer in the MS care management field was diagnosed with MS in 1970. At the time of his diagnosis, Heuga was advised to avoid physical activity to preserve his health. Being a high-caliber athlete and rebelling against his prescribed sedentary lifestyle, Jimmie began developing his own program of exercise and his condition improved. He not only realized the power of exercise, nutrition, positive thinking and movement to enhance his life with MS, more importantly, he realized that by focusing on what he could do rather than what he could not, he was able to go beyond perceived limitations to live his best life with MS.
MS is a chronic neurological disorder that affects the central nervous system, which is made up of the brain, spinal cord, and optic nerves. The progress, severity, and specific symptoms of MS are unpredictable and vary from one person to another. MS has no known cause or cure.
A national nonprofit organization based in Edwards, Colo., Can Do MS is an innovative provider of lifestyle empowerment programs that empower people with MS and their support partners to transform and improve their quality of life. For more information, visit the organization’s website at www.mscando.org or call 970-926-1290.